About Senchasou and Japanese Tea Culture in Matsue (#3)
The hit product born from failure! Matcha with Sencha
-
In the early Showa Period, an era when tea was sold by weight on a bicycle carrier by peddler, Naruse Ginzo - the first manager of Senchasou, piled up tea boxes and went out to sell them on that day as well. However, he had been mistaken to put sencha into the matcha tea boxes. He tried to open tea boxes in a hurry, in these tea boxes due to the narrow mountain road with intense ups and downs the tea leaves of well-blend sencha were beautifully coated with matcha. It's a waste, so he try to drink it, he was so surprised that he had nonever tasted sencha which has beautiful green color of matcha, and has mellow aroma like this.
As mentioned above, matcha was popular and was rooted in daily life in Matsue, so Ginzo was inspired by this tea had a good flavor of matcha like this might be interested in Matsue.
After that, after further research “Matcha with Sencha” (Matcha with Sencha) was released, gained popularity in the local Matsue and spread nationwide by word of mouth.
Since then, for more than 60 years, Matcha with Sencha has reigned as the original bestseller of Senchasou, it is favored by customers all over Japan.
That is a secret story of “Matcha with Sencha” – hit product was born from failure.
Difference between “Sencha” with “Matcha with Sencha”
Matcha with Sencha is made from carefully selected tea leaves by a Senchasou’s blender who identifies the characteristics of each tea leaf and creates it with a delicate composition.
Matcha with Sencha has special flavor, Sencha and Matcha play together exquisitely, do not draw each other's individuality, bringing out a rounded taste that is different from Sencha.
The unique characteristics of Matcha with Sencha that color is deeper than sencha, has a bright clear green color of matcha is reminiscent of young spring leaves.